Jawabu Best Limited (JBL) is seeking a dynamic and mission-driven Social Media Manager to lead the strategy, creation, and execution of our digital presence. You will be responsible for building brand awareness, growing our online community, supporting campaigns, and telling impactful stories through compelling content across all major platforms.

Key Responsibilities

• Strategy Development & Planning
• Develop and execute a comprehensive, mission-aligned social media strategy that supports organizational goals, including awareness, engagement, fundraising, advocacy, and community mobilization.
• Define and track key performance indicators (KPIs) for each platform (engagement, reach, follower growth, click-through rates, conversions).
• Conduct monthly competitor and peer benchmarking, trend analysis, and audience research to stay responsive to sector needs and opportunities.
• Integrate SEO principles into strategy development to enhance visibility and discoverability of content.
• Content Creation & Management
• Manage and maintain a content calendar across platforms: Instagram, LinkedIn, X (Twitter), Facebook, TikTok, YouTube, and Threads.
• Create and curate compelling, brand-aligned content in a variety of formats (e.g., static posts, Reels, Stories, infographics, educational threads).
• Tailor messaging and storytelling to platform-specific formats while upholding the brand’s voice and mission.
• Collaborate with internal teams, designers, photographers, and videographers to produce high-quality, impactful visual content.
• Optimize post captions, hashtags, and links for both engagement and SEO performance.
• Schedule and publish content using tools such as Later, Buffer, or Sprout Social.
• Community Engagement
• Actively monitor social channels, respond to comments and messages in a timely and compassionate manner.
• Engage authentically with supporters, volunteers, partners, and stakeholders to nurture a sense of belonging and shared purpose.
• Manage online conversations with integrity and empathy, ensuring alignment with the organization’s values.
• Promote and moderate user-generated content (UGC), testimonials, and community collaborations to build trust and relatability.
• SEO & Digital Visibility
• Apply SEO best practices across social media content to boost search rankings and visibility.
• Collaborate with web and content teams to align social media with website updates, blog strategy, and keyword planning.
• Leverage metadata, tagging, and keyword tools to optimize content performance across all channels.
• Monitor and report on SEO-driven traffic and make data-informed adjustments to content strategy.
• Analytics & Reporting
• Track and analyze social media performance using native analytics (Meta, LinkedIn, TikTok) and third-party tools.
• Translate data into actionable insights and iterate strategies based on learnings.
• Prepare monthly social media reports highlighting growth, engagement, and impact storytelling outcomes for internal and external stakeholders.
• Campaign & Initiative Support
• Support major campaigns and programmatic initiatives with creative and strategic social media plans.
• Work cross-functionally to promote fundraising drives, awareness days, community events, and advocacy campaigns.
• Coordinate with communications and development teams to align messaging across all outreach channels.

Requirements

• 3–5 years of hands-on experience managing social media for nonprofits, purpose-driven brands, or agencies.
• Should have a Bachelor’s Degree in Marketing, Digital Media, Communications or any other related field.
• Deep understanding of social media platforms, algorithms, and emerging trends.
• Demonstrated experience in content creation, copywriting, and visual storytelling.
• Experience integrating SEO best practices into social content and strategy.
• Strong skills in tools like Canva, Adobe Creative Suite, CapCut, and scheduling/analytics platforms.
• Excellent written and verbal communication skills.
• Proactive, community-focused mindset with the ability to respond authentically and manage sensitive conversations online.
• Familiarity with CRM systems (e.g., HubSpot), email marketing, and integrated digital campaign strategies.
• Passion for social justice, sustainability, or community development work is a strong plus.

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