CORE RESPONSIBILITIES

• Sales Strategy Execution
• Execute local sales strategy in line with company strategy
• Prioritize growth in conventional trade channels specific for B2B Customers
• Develop and implement customer specific pricing and positioning strategy
• Setting targets and deliverables across our primary business units and key segments
• Brand positioning & sales activation activities
• Profitability & Revenue Growth
• Set goals and deliverables for the sales team in line with overall company strategy and objectives
• Explore new business opportunities to expand our revenue and profitability growth
• Responsible for driving market expansion growth across all local markets, customer segments, brands and offerings
• Actively set targets and budgets and priority areas of development in line with our goals
• Actively drive an Increase in profitability and develop long term sustainability through brand positioning and differentiation
• Explore and develop long term sustainability through brand positioning and product specialization

• Conduct research and analysis of the textile market space, and the user base
• Drive execution of customer insights into solutions
• Drive commercialization of innovation led solutions
• Target potential regions and areas to leverage on localized user led learning to grow brand positioning and sales growth
• Be current on market trends, competitors, and pricing strategies to drive agility in decision making and implementation
• Drive Universe Depth & Spread in Markets
• Map and execute Kenya wide sales and distribution plan for all universes
• Drive sustainability through the spread of multiple universe offerings in core markets and through key customers
• Customer Base Growth & Market Expansion
• Execute plans to open new markets as per the sales growth strategy
• Deepen and grow the business relationships with existing key customers and business partners
• Prospect and acquire new customers in the primary segments such as wholesalers and resellers specializing in traditional/conventional B2B models
• Build and maintain strong customer relationships
• Define and provide exceptional customer service to drive growth
• Continuously explore opportunities to expand market reach by identifying new customers, exploring new market segments
• Team Performance & Enablement
• Lead and motivate Sales Team to achieve the set targets
• Manage the Team’s performance through reviews and personal development
• Drive the S&S culture within the Sales Team
• Drive cross-teams collaboration to ensure optimal Customer Experience

• Sales Strategy Execution
• Work closely with the Head of Sales and other leaders to develop and drive execution of the Sales
• Strategy to support the company’s long term goals
• Drive growth to achieve a minimum of 20% YOY Growth over next 3 years across our Expansion business units
• Drive growth to achieve a minimum of 10% YOY Growth over next 3 years across our Turnaround business units
• Learning Led Innovation & Growth
• Promote a market led learning culture and framework to promote knowledge share
• Establish collaboration with cross functional leaders to enhance learning led innovation and commercialization
• Actively promote the differentiating activities of localization of our brands and products for long term growth
• Drive achievement of a minimum 15% Contribution from Innovation & Product Development for all Expansion Business Units

• 50 Key Accounts Growth strategy execution with a growth path of a minimum of 35% YoY growth over the next 3 years
• To enable Sales Leads and Sales Reps to drive a minimum of 35% YoY growth of a minimum of 20 key Customers each

• Actively set targets and budgets and priority areas of development in line with Company Strategy and Goals
• Prioritize deliverability on key goals of revenue growth, profit growth, contribution of export income, and the active customer base 

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